How to Ensure Your Ad isn't Racist

Let’s assume that some of the racism we see in advertising is unintended. When confronted by the accusation that an ad is racist, we often hear, “But that wasn’t our intent—we’re not racist!”

But remember, racial equity doesn’t care about your intent. It’s about outcomes. Just because you didn’t intend to make something racist doesn’t mean it’s not.

This video examines racism in advertising and gives you a tool that will help ensure you’re not producing something with racist outcomes.

Forbes: Growing A Small Business, Creating Jobs, And Leveraging Resources Like SBDCs

Here's a great article about an organization that I joined in 2007, the Small Business Development Center (SBDC at Clackamas Community College). If you're a small business owner or are thinking about starting a business, find out how your SBDC can help you.

You Can Have a Big Budget Image Without a Big Budget

Think of me as your full service creative agency. How does it all work? I recently completed a project that serves as a great example of how I can be a one-stop creative marketing solution for your business or organization.

MRG Foundation is a non-profit group that raises funds and awards grants to grassroots social justice groups in Oregon. MRG’s annual fund raising event is called “Justice within Reach” and my work on the project illustrates the various creative resources in my toolbox.

Graphic Design + Branding

I designed the logo and branding for the event, which was used in all marketing materials, presentations, sponsor packets, letterhead, programs, and event visuals.


I was honored to serve as Master of Ceremonies for the event.

Video Production

To set the mood for social justice fundraising, I produced the opening video.

For many small businesses or non-profits, paying for professional graphic design, branding, or audio/video production doesn't seem affordable. With AIW Creative, it’s one guy who wears a lot of hatsand working with just one person lowers your costs. Contact me and let’s work on your next project.

What Does Your Font Choice Say About You?

When you think about your brand, consider your font choices. Fonts help create an impression on current and prospective clients—what do you want those impressions to be?

Look at the examples below and pay attention to your first impressions and focus on how each version makes you feel.

Font choice-01.jpg

Is the text easy to read? Does the font give you confidence about the treatment?

#1 is Times New Roman, a serif font. Some experts say that fonts without serifs (sans serif) are easier to read for people with visual impairments.

#2 is Comic Sans. If you want to instill a sense of credibility and professionalism, AVOID THIS FONT.

#3 is Brush Script. Remember, don’t make your audience work to get your message—keep everything as legible as possible. If you choose a script font, never use all caps.

#4 is Gotham. This is my “go-to” font because of its simplicity, versatility, legibility, and beauty, but it's a personal choice that doesn't necessarily mean it will work for you.

I could go on for a while, but I want to save you some scrolling time. Each design element in your brand tells your customer something about you, and fonts play a vital role. So be thoughtful in choosing your typefaces and don’t be afraid to hire a professional to help you with your design.