When you think about your brand, consider your font choices. Fonts help create an impression on current and prospective clients—what do you want those impressions to be?
Look at the examples below and pay attention to your first impressions and focus on how each version makes you feel.
Is the text easy to read? Does the font give you confidence about the treatment?
#1 is Times New Roman, a serif font. Some experts say that fonts without serifs (sans serif) are easier to read for people with visual impairments.
#2 is Comic Sans. If you want to instill a sense of credibility and professionalism, AVOID THIS FONT.
#3 is Brush Script. Remember, don’t make your audience work to get your message—keep everything as legible as possible. If you choose a script font, never use all caps.
#4 is Gotham. This is my “go-to” font because of its simplicity, versatility, legibility, and beauty, but it's a personal choice that doesn't necessarily mean it will work for you.
I could go on for a while, but I want to save you some scrolling time. Each design element in your brand tells your customer something about you, and fonts play a vital role. So be thoughtful in choosing your typefaces and don’t be afraid to hire a professional to help you with your design.