Let’s assume that some of the racism we see in advertising is unintended. When confronted by the accusation that an ad is racist, we often hear, “But that wasn’t our intent—we’re not racist!”
But remember, racial equity doesn’t care about your intent. It’s about outcomes. Just because you didn’t intend to make something racist doesn’t mean it’s not.
This video examines racism in advertising and gives you a tool that will help ensure you’re not producing something with racist outcomes.